Overview

The two-way nature of Internet Protocol technology provides for features such as content on demand and real-time interactivity, differentiating Internet Protocol Television (IPTV) totally from regular broadcast television.

Opportunities

IPTV provides a great opportunity for media and entertainment companies to add innovative and value added service offerings to end customers. For media companies such as satellite television channels, the IPTV revolution offers a new revenue stream in addition to cable subscriber revenues. For entertainment companies this is a whole new way of delivering content.

For both, IPTV offers innovative ways of forging relationships with customers. For example, movie on demand, facility to buy a product advertised online etc., are some services that can be extended to customers.

Challenges

The challenges, however, are far from few. To justify the investment in IPTV, companies have to integrate IPTV seamlessly with their existing services. Also, a majority of the existing infrastructure and systems do not support the billing of IPTV content. They may also not have ability to bundle/unbundle products and services.

Lifetree’s IPTV Billing and Customer Care Solution

Lifetree enables media and entertainment companies to lead the introduction of IPTV services in their markets. The solution leverages our extensive industry experience; it empowers you with a flexible system that enables the creation of innovative product bundles, ability to offer cross product discounts and extension of innovative services to subscribers.

Our Value Proposition
Proven content billing and revenue share management capability
Rapid deployment of solutions
Flexibility to configure a mix and match of service offerings
Enhanced solution for pioneers and quick go-to-market strategy to counter competition